Create a Great First Impression
Everyone knows the old saying, “You only have one chance to make a good first impression”. For the most part, we work hard to make sure our client's first impression of us is top shelf. Maybe you've wowed them with a great web site. Possibly your business card or other printed materials caused them to sit up and take notice or maybe your demeanor and personality are what won them over when you met at a conference or networking event.
However it happened, good job! But wait...What many people forget though is that you also only have one chance to make a good second impression, and third, and fourth.
OK, so let's assume your first impression was great, the second impression affirmed your good standing in the client's mind and they made an appointment to come in to see you. Is your facility ready to hold up to a third great impression? Here's where I always stand on this.
Being a Master Photographer, as you could imagine, I'm very visually oriented. When I walk into a company, besides expecting it to be clean and neat, with no unpleasant odors, etc., I look to see how the people that run the company and those individuals or teams I may be dealing with are presented.
Seemingly, too often they are never presented at all. Oh, I may see the face of a receptionist (if she's not on a break with “Irene from accounting” filling in) but where are the leaders at the firm? I know where they should be; up on the walls in elegant corporate portraits and groupings. I know from experience that your clients will be able to relate to you and your company better once they visually see who you are in framed corporate portraits in your lobby or reception area.
In the examples you see in this article, stylish and contemporary corporate spaces can look impersonal and even somewhat sterile when compared to the same setting that includes the corporate, group wall portraits we've done.
Whether it's a fleet of trucks, equipment and personnel photographed from a cherry picker for an electrical contracting company, a group portrait of all the female partners at a prestigious law firm, or a beautiful wall portrait showing the team of personal asset managers from a global investment firm, they all succeed in adding that vitally important touch of personality and enhance the firm's décor.
If you're not located in southeast Wisconsin or northern Illinois (although we do travel anywhere) you should look for a photographer with expertise in the art of corporate portraiture. Lots of photographers around the country can do a simple business head shot for the web but for a professional décor wall portrait, you should look for a Master Photographer with years of experience in quality corporate wall portraiture. (Like the Master Photographers at Carroll Studios.)
If you're interested, you can schedule a free consult with our designer or photographer and discuss how you can use portraits to enhance your corporate image. Call 414-445-2220 or email to firstname.lastname@example.org